Do not be alarmed if you go to get your morning paper on October 1st and find that something is very…different. In honor of Breast Cancer Awareness Month, the Ventura County Star will be printed entirely on PINK paper, with a percentage of the paper’s revenue going to the Cancer Support Community Valley/Ventura/Santa Barbara (CSCVVSB).
The pink paper is part of the Star’s month-long campaign to support breast cancer awareness. As a continual reminder of the campaign, a pink ribbon will stay on the Ventura County Star’s website, vcstar.com, all month.
This is the second year the Ventura County Star has been printed on pink paper. Last year, Stephanie Boggins, former vice president of advertising, and Monica White, regional marketing director West Coast, pushed for the color change as a way to show support for breast cancer patients, survivors and family members in the community.
On behalf of the thousands of community members who rely on help from CSCVVSB in their fight against cancer, we want to thank the Ventura County Star for going the extra mile to make a difference!
Thanks also to Margie Cochrane, Regional Publisher and Chief Revenue Officer, Ventura County Star for sharing this message:
“Breast cancer affects everyone. Whether it be a mother, sister, family member, friend or colleague, nearly everyone has a story to share how they have been touched by breast cancer. The Ventura County Star is proud to once again kick off Breast Cancer Awareness Month with a completely pink newspaper and website on October 1st. We are also pleased to be able to donate a portion of the proceeds from Tuesday’s commemorative pink edition to the Cancer Support Community. Special thanks to all the local businesses and readers who partnered with us in support of the fight against breast cancer.”
Finally, check out this radio spot that will be playing on October 1st!
How You Can Help
For starters, make sure you pick up a pink paper on October 1st! You can also check out our How You Can Help link for all kinds of ways to make a difference in the fight against cancer.